Digital marketing, if done effectively, can help draw a lot of patients to your clinic. If you don’t know how to – you can start digital marketing – by picking any one medium and diversifying to the others given below.
Website and Blogs
Creating a website will help more people know that your clinic exists.
Regularly posting blogs on health problems, bursting myths about diseases, etc., will give them an idea about your expertise as a doctor.
SEO (Search Engine Optimisation)
Setting up your Google My Business profile and optimizing your website will help your clinic and its details appear at the top of the Google page whenever anyone searches about clinics available in the area you live.
Look at the demographics of people who visit you and decide if social media can help. For instance, if your patients are majorly between 20-40 years, you need to establish an active social media presence.
Regularly posting informative posts about health on social media platforms like Facebook, Twitter, LinkedIn, etc., can help to increase your reach towards more people of the 20-40 age group.
Videos and Podcasts
Uploading videos on YouTube about the area of healthcare you practice in and appearing as a guest speaker on established people’s podcasts will help spread awareness about you and your clinic.
Moreover, giving opinions on health diseases on news channels will result in more people coming to know that you are a doctor and the location of your clinic.
Tip 3 – Networking and Referrals